Young Street Poke Co.
CHALLENGE: A food court in Flushing wanted us to fill one empty space with two separate storefronts that share a back kitchen. Operationally, both physically and in business structure, this was a challenge. Creatively, conceptualizing two novel brand identifies was a playground for us!
SOLUTION: Working with SakaMai’s renowned and beloved Chef Akiyama and his girlfriend and partner, Karen Lin, we created Curry Bo and Young Street Poke Co. Young Street Poke drew from a Hawaiian, beachy, sporty theme that was bright and colorful. Navy stained wood paneling front, bright white Corian countertops, and a corrugated metal roof comprise the look. Young Street opened a second location at 1 Penn Plaza shortly after.
We also designed Young Street’s logo, menu, menu board, and website.
