Curry Bo
CHALLENGE: A food court in Flushing wanted us to fill one empty space with two separate storefronts that share a back kitchen. Operationally, both physically and in business structure, this was a challenge. Creatively, conceptualizing two novel brand identities was a playground for us!
SOLUTION: Working with SakaMai’s renowned and beloved Chef Akiyama and his girlfriend and partner, Karen Lin, we created Curry Bo and Young St Poke Co. Japanese curry is one of Chef Akiyama’s most sought after dishes, which he has perfected and harmonized after millions of recipe iterations. It is absolutely delicious. We wanted to create a storefront reminiscent of those in old town alleys in Japan, with a brightly lit sign and warm interior glow. The carpenter on the project masterfully built this counter using wood preserved by the Yakisugi process of charring.
We also designed Curry Bo’s logo, menu, menu board, and website.
